One of the things that I enjoyed the most about my Design Research class was the poster creation assignments. I was about to get creative and build posters that I would want to see. We were able to create the posters from a variety of different sources. I created movie posters as well as posters to fictional events. It was very fun and rewarding.
One of the most crucial skills I have to have as a designer is to be able to perform design research. I can be asked by clients to do things that I know little or nothing about. I did research on Swiss Design and its influences. It was a great era to look into as it is one of my favorite design styles.
I expected this class to be more of reading and paper writing. On the contrary, it was that plus more. Not only did we have to do research on different design periods and designers, we had to apply those styles to our work. That was a very rewarding experience. This month has helped me grow tremendously as a designer. Following this class, I would like to strengthen my skills using the Adobe Creative Suite. The software is so robust, so I know that it will not be easy. It will be a continuing process.
Copywriting is one of the most important skills that a designer must posses. Effective Copywriting really challenged me this month. I learned a great deal about a multitude of things. These things include writing taglines, creating ad copies, writing a research paper, designing a testimonial and creating a target audience.
I wrote a research paper about the Coalition to Stop Gun Violence. It was very interesting to research the facts and issues surround this sensitive issue. Professor Rogalle really provided great instruction and feedback throughout the month to make sure that we were on the right path. I really appreciate her comments each of the paper parts and I know for a fact that I am a better writer than before.
I really enjoyed crafting the personas of a certain target audience. Building a campaign around a certain demographic is challenging and this skill will be beneficial for my branding agency.
The writing taglines exercise was a good way to get acquainted to creating them. Taglines tell you something about the brand that the logo does not. It is important to created great taglines to attract people to your brand. Giving and receiving feedback on the taglines was a great luxury. Its always a good idea to get peer feedback review on things to get a different perspective.
After participating in the ad copy and designing a testimonial exercises, I gained a greater insight into how the words are as, or more important than the actual design. Words can tell a story or say nothing at all. At first I had a little trouble discerning between a headline and a subhead. For a second they seemed so close in meaning but I do know the difference now. My submitted Ad Copy is below.
The Greatest Killer of Americans is Americans
Stop Gun Violence before it gets to your neighborhood.
Last year gun violence killed 32,351 Americans. That’s 32,351 too many. Coalition to Stop Gun Violence is committed to bringing that number down. But your help is needed. Help us spread the word about gun violence. A life is a terrible thing to waste. Please do your part.
D.Call to Action
Please support our cause at csgv.org. Lend you voice to the movement.
Defining Client Needs has been an amazing experience. I really took this class seriously because this is a concept that I need to master if I want to be successful at running my own branding firm. I feel as if this class has given me an amazing head start in knowing what to do when I start my firm. Through the weekly readings and videos, I have gain tremendous insight on what it takes to be a designer who can communicate with the client to figure out the best possible outcome.
My most important things that I have learned this month were branding, typography + layout, and the adobe creative suite. The Margo Chase video really helped me gain an understanding of what I will be getting myself into. Margo described part of her thought process in designing for some of the largest brands in the world. I learned that branding is not a logo, but an overall feeling of who the company is to the customer. It’s more about emotion, values and trust as opposed to just color and font.
I was really intrigued to learn about typography and layout. It’s amazing that you can show hierarchy through color, contrast and fonts. Ina Saltz and Sean Adams really did a great job explain those concepts on layout. That is the basis of the work that I will use. Knowing these things will help me become a better and balanced designer.
Before this class, I was a novice using the Adobe Creative Suite. After this class… well at least I am not a novice. Seriously though, I learned a lot about using Photoshop, InDesign and Illustrator to create various things in different ways. I also purchased a guide to the creative suite to assist me further in trying to master the software.
I really enjoyed everything about this class and I cannot wait to apply what I learned in future classes. Check out some of the work I did below.
Greetings, my name is DeJuan and I am currently obtaining a Masters in Media Design at Full Sail. This journal will chronicle my journey through the program, all the highs and lows. I like to laugh and sometimes that is the best medicine as they say.