4.4 Mastery Journal
Copywriting is one of the most important skills that a designer must posses. Effective Copywriting really challenged me this month. I learned a great deal about a multitude of things. These things include writing taglines, creating ad copies, writing a research paper, designing a testimonial and creating a target audience.
I wrote a research paper about the Coalition to Stop Gun Violence. It was very interesting to research the facts and issues surround this sensitive issue. Professor Rogalle really provided great instruction and feedback throughout the month to make sure that we were on the right path. I really appreciate her comments each of the paper parts and I know for a fact that I am a better writer than before.
I really enjoyed crafting the personas of a certain target audience. Building a campaign around a certain demographic is challenging and this skill will be beneficial for my branding agency.
The writing taglines exercise was a good way to get acquainted to creating them. Taglines tell you something about the brand that the logo does not. It is important to created great taglines to attract people to your brand. Giving and receiving feedback on the taglines was a great luxury. Its always a good idea to get peer feedback review on things to get a different perspective.
After participating in the ad copy and designing a testimonial exercises, I gained a greater insight into how the words are as, or more important than the actual design. Words can tell a story or say nothing at all. At first I had a little trouble discerning between a headline and a subhead. For a second they seemed so close in meaning but I do know the difference now. My submitted Ad Copy is below.
The Greatest Killer of Americans is Americans
Stop Gun Violence before it gets to your neighborhood.
Last year gun violence killed 32,351 Americans. That’s 32,351 too many. Coalition to Stop Gun Violence is committed to bringing that number down. But your help is needed. Help us spread the word about gun violence. A life is a terrible thing to waste. Please do your part.
D.Call to Action
Please support our cause at csgv.org. Lend you voice to the movement.